Poster Analysis (Terminator rant)

The first terminator had a budget of $7 million, but brought in a massive $76 million. it established an audience by the electronic feel to the poster, and the clear gun, which indicated an action/sifi. it also shows the main character, making it clear he is the most important character, maybe even more important than the film due to the size of is name. the same is said for the second film, it follows the simple formula of the first film, with the outstanding red 'Schwarzenegger' and the gun in focus. it refreshes it by using a slightly different colour palette.

Terminator 3 begins to stroll away from the tested formula, with Schwarzenegger becoming less important in the poster., but his name remain s at the top in red, although it has now shrunk smaller than the movie title.

The fourth film highlights why Terminator in my opinion is one of the worst film franchises of the last 20 years. Terminator Salvation is a decent film, but doesn't link from Terminator 3. The similarities is that the colour palette is similar to the previous films with gloomy blues and blacks, with an out standing red. This film doesn't feature Schwarzeneger name at all, his name is now replaced by Christian Bale and Sam Worthington's names which is now minuscule to to title. Further contradicting the franchises formula. Replacing Schwarzeneger with two huge actors at the time, the audience would think it would be a very good reason to have them at main attention, but the poster doesn't do this and sides to put a massive robot that dies in the first 10 minutes of the film. On the bright side it establishes a clear sifi/action audience from the huge pointless robot and the action stances.

Terminator Genesis, then breaks all the films past formula's, and then tries to take the attention away from there main character, by selling sex with the Game of Thrones actress flaunting her bum